INADCure Foundation
Branding | Apparel & Merchandise Design | Website Design
The INADcure Foundation is a 501c3 nonprofit charity whose mission is to support the development of treatments, including a cure, for Infantile Neuroaxonal Dystrophy (INAD). INADCure was selected to be part of the Chan Zuckerberg Initiative’s Rare As One Network. This initiative supports organizational capacity building and infrastructure needs. The INADCure Foundation team brought Babita on to develop a comprehensive marketing strategy that incorporated various tactics and materials to reach the foundation's target audience. She was responsible for designing the foundation’s visual identity in which she worked to merge both the foundation’s scientific research goals with a youthful touch due to the nature of the rare disease. She created a consistent look and feel for all of the foundation's materials, including the website, social media marketing, and merchandise.
Babita designed the foundation's website, which has been a central hub for information about the rare disease, the foundation's work, and ways for people to get involved and support the cause. She designed various visual elements such as graphics, videos, and infographics, as well as developed a content strategy to help engage with the audience. Additionally Babita designed merchandise that were used to raise funds for the foundation's efforts and spread awareness. Her technical knowledge and creativity supported the foundation and conveyed their message effectively to a wide and diverse audience globally.