The Blue Man Group is a performance art company known for its stage productions that feature performers who take the stage in silence and play a variety of experimental instruments to create a unique form of entertainment. The group has shows in various cities around the world, including Las Vegas, New York, and Berlin. During her time at The Blue Man Group Babita designed a multitude of both digital and print ads used to promote the Blue Man Group performances, events, and other marketing efforts in major cities. Her work was displayed on buses, taxis, bus stops, trains, subways, and airports. This experience allowed Babita to delve into the world of large format print where she used her expertise to create ads for billboards and bus wraps that were highly visible, legible and convey the message clearly and effectively. These projects required taking into account the specific challenges that come with designing for large-scale formats, such as visibility from a distance and the need for the design elements to be extremely legible.