KC Makeup
JEWEL TONE SERIES
Concept Creation | Videography | Photography
The Jewel Tone Series was a social media concept curated by Babita as a means to create content for celebrity makeup artist Karuna Chani. Babita was responsible for creating the overall concept for the series which included determining the overall aesthetic, color palette, and theme to create a cohesive and visually interesting end product. The concept was developed to showcase the perfect union of jewel tones on South Asian skin tones through short videos highlighting makeup and fashion selections corresponding to each color palette.
Babita was solely responsible for all videography and photography for this series. Not only did she curate the concept but she also captured all video footage, color corrected, and edited the clips. She also carefully selected and edited the background music to set unique moods for each video ranging from bold and sultry to fun and flirty and created a final polished product that was social media ready. Using her keen eye for composition and aesthetics she captured high quality imagery to promote the series and excite followers building anticipation for each video release.