Unedited

PRODUCTION CAMPAIGN

Branding | Print Media | Social Media Marketing | Website Design

Unedited was a Kathak Solo performed by world renowned Artist Rachna Nivas. This performance was intended to portray the rawest form of this timeless art through improvisation with the combination of the dancer’s deep knowledge of the art and a live orchestra. As a graphic designer Babita played a key role in the success of this production by developing the entire marketing strategy and creating a cohesive look and feel for the production. This included designing visually striking posters, postcards, social media content, and the production's website, to draw in the target audience and encourage ticket sales. Babita’s efforts led to the success of the production as it was ultimately reviewed in the New York Times and all shows were sold out. Her work achieved the goals of successfully promoting the production, generating interest in the performance for the target audience,  bringing attention and awareness to Kathak in New York City, and making it possible for audiences to learn more and appreciate this rich cultural tradition.

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